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WhatsApp, owned by Meta, is currently in the testing phase of a new feature that generates stickers using artificial intelligence (AI). Testers in the Android WhatsApp beta program have noticed this feature, which allows users to create stickers based on text descriptions. While the exact AI model WhatsApp is utilizing remains undisclosed, the stickers are produced using a secure technology provided by Meta.

AI-Powered Stickers: Functionality and Concerns

The AI-generated stickers function similarly to how models like Midjoureny or OpenAI's DALL-E create images based solely on text input. This feature empowers users to craft personalized images that can be shared as stickers with their WhatsApp contacts. However, as with any generative AI model, concerns arise regarding the potential content that could be generated and shared. WhatsApp has previously faced issues related to the spreading of misleading images, misinformation, and harmful content.

Balancing Innovation with Accountability

While the AI-generated stickers are deemed "easily recognizable," indicating potential watermarking or labeling, concerns about content oversight remain. WhatsApp does offer the ability to report inappropriate or harmful stickers, but the specifics of the AI model's safeguards are unclear. In a climate where tech companies are increasingly taking measures to provide transparency and accountability for AI-generated content, WhatsApp's move aligns with efforts seen in other platforms such as Microsoft's Bing Chat and Instagram, both of which are working on labels to identify AI-generated content.As WhatsApp ventures into AI-generated stickers, striking a balance between innovation and content moderation will be essential to ensure user safety and the prevention of misinformation dissemination.3