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The iconic brand of nutritional drink, Complan, of Zydus Wellness has elected a young upcoming Indian cricketer Vaibhav Sooryavanshi as its new brand ambassador, which is a strategic move to reach young sportsmen, parents and families with growth, discipline and long term performance as their primary concerns. Made about February 910, 2026, it coincides with the launching of Complan national campaign, "Thoda Plan, Thoda Complan," who stresses the need to eat well to stay successful, on and off the field.
Vaibhav Sooryavanshi, an Indian 14 year old sensation born in Samastipur, Bihar (27 March 2011) has already left a mark in the Indian cricket. He was the youngest player to feature in Ranji Trophy at 12 years, the youngest player to feature in the IPL when he joined Rajasthan Royals and a star in the Under-19 World Cup where he helped India to win by hitting centurions in different formats and records of his own. His local nets to national and IPL progression are the precursors of dedication, hard work and fast-track growth-all of which are ideal morals of Complan in promoting the growth of children by means of science-based nutrition.
The explanation why Vaibhav was a good fit, the CEO of Zydus Wellness explained, is the following: Tarun Arora noted, that the philosophy of the company was to help a family by offering credible and science-supported solutions. His strict growth orientation is in line with Complan ethos. Vaibhav himself was excited, but it was a brand that I have been consuming since I was born, so Complan is not a brand to me, at least, it is the nets of the locality to the national level. The records are not broken so easily. This approval on the Thoda Plan, Thoda Complan campaign is too appropriate since Vaibhav is already a role model among children in the country.
The collaboration will involve a campaign that is integrated with television advertising, online content, and the true stories where Vaibhav exercises, eats, and is consistent in his routines to motivate young talents. Complan will remain nearly competitive in the dynamic children nutrition market, where consumers are looking to the holistic support of parents, rather than just basic development, such as cognitive and physical preparedness.
The social media has been ablaze with excitement, as fans have labeled him the Complan Boy and applauded the ideal fit of the phenomenon youngster to the growth-oriented message of the brand. This will make Complan a stakeholder in developing the next generation of sports personalities and achievers in India.
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