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Rotoris has been competing with the Swiss, the German, and the Japanese worlds of imported luxury watches that have long dominated in the US, a move that has seen it become a strong player with the potential to be the first international watch brand in India. An early 2026 launch will see Rotoris, with an official website coming live around the same time in February 2026 (following a soft launch in January 2026), try to bring together a blend of engineering accuracy, contemporary aesthetics, and Indian unabashed ambition to the high-end analogue watch market.

Rotoris is based on well-established D2C credentials by founder Aakash Anand (founder of Bella Vita Organic, one of the largest fragrance brands in India), serial entrepreneur Prerna Gupta (founding partner at Wolfpack Labs), and co-founders Anant Narula and Kunal Kapania (co-founders of Drink Free Advertising Media). New off the heels of the Bella Vita ascent, Aakash noticed an unserviced market: Indian consumers who are willing to pay a high price for international workmanship with no domestics to compete on the same level as international products and services.

The philosophy of the brand is engineering-based and not essentially focused on fashion. Rotoris focuses on mechanical and Q-MATIC (quartz-automatic hybrid) movements, sapphire crystal glass, 316L surgical-grade stainless steel cases, and lifetime movement guarantees. It has watches that are assembled in India with international alliances in components and headed by watchmaker Harman Wadhwa, who has been described as the only officially Swiss-trained watchmaker in India. This emphasis on internal engineering and quality will help overcome the decades-old views regarding Indian manufacturing of luxury goods.

Rotoris raised 3m (Rs 27 crore) in a seed round in December 2025, led by prominent investors: Nikhil Kamath (Zerodha), Vivek Oberoi, Venture Catalysts, 100 Unicorns, Tanmay Bhat, and more than 30 other founders: Varun Alagh (Mamaearth), Peyush Bansal (Lenskart), and others, before launch. The investment power drove the depth of manufacturing, worldly benchmarks, and unique launch arrangement.

Rotoris was launched with 5 limited-edition collections:

• Auriqua (elegant, manifestation-inspired)
• Monarch (for leaders)
• Astonia (precision-focused, including sports variants)
• Arvion (modern, versatile)
• Manifesta (bold, artistic)

With a fairly high price (automatic models should be priced at around ₹25,000–₹35,000+ depending on early buzz) and exclusive numbering, as well as an ownership model based on the website rotoris.com—which creates scarcity and hype among the community—pieces are offered in the luxury market. The brand has an immersive Rotoris Experience Store (first in New Delhi) and ranks watches as an element of cause and deliberate making: what you put on your wrist is your motivation to become.

Initial reviews are both enthusiastic and critical—some see it as the moment of India in luxury horology, while others ask why it is priced so high and hyped in a competitive company with well-established microbrands. However, as the best-supported, Swiss-level spec, with a story of developing a global presence starting in India, Rotoris is not merely a watch brand but rather a statement about the developing role of India in the high-end crafts.

With the expansion of the brand, it might reinvent the perception of Made in India luxury in the world. In the meantime, Rotoris welcomes traveling people to be able to become a part of the waitlist and possess a share of this ambitious narrative.