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Jalandhar Factory Worker Quits Job After His Coke Studio Song Explodes With 18 Million Views!

Ashok Maskeen had been working in Jalandhar's factory for 35 years until he became a viral Coke Studio singer with a heartfelt 'Bulleya Ve' after clocking 18 million views—a remarkable journey from rags to riches.

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By Jigyasa Sain | Faridabad, Haryana | Entertainment - 18 May 2026

A bhangra video on 'Coke Studio' had gone viral and inspired Jalandhar Man to quit his work in the factory. The bhangra video of Coke Studio had gotten some viral momentum that inspired Jalandhar Man to quit his factory job.

Such is the impact created by his song "Bharat," aka "Hello India," on Coke Studio, that the lyrics have caught the fancy of hundreds and thousands of people across the country that they left behind their decades-old job and decided to switch to a lifestyle of a singer. In an inspiring tale catching the fancy of the people from the length and breadth of the country, a 50-year-old factory worker, Ashok Maskeen, of the Maqsudan area in Jalandhar, Punjab, quit his job after the huge success of his "Bharat," aka “Hello India," from Coke Studio.

Ashok had to attend early morning prayer and work the long day at a nearby mill for 35 long years. He made his debut with the soulful Sufi song ‘Bulleya Ve,' and today, a viral reel of his impressive voice has caught the attention of the public of the Pakistani-based international brand Coke Studio Bharat. The song has now crossed 18 million views worldwide and is now considered an overnight success.

Faced with such overwhelming reactions and several offers from Mumbai for fresh opportunities, Ashok has made the bold decision to abandon his factory job to invest time and money into his passion, singing. Now, this road trip from working in a mill to becoming a national music star has a story all on its own, and it's one that is celebrating the spirit of perseverance and raw talent.

His story is being hugely hailed by netizens as a true “from factory floor to fame” tale on social media. Many are motivated by his lifelong adherence to making the effort—and a big break—change their lives forever. Such an achievement is proof that it is never too late to pursue your dreams, that is, Ashok's.

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