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When Rihanna launched her Fenty Beauty brand in Mumbai, the event was a huge hype, but that changed when Rihanna was more than seven hours late. Fans and influencers gathered at the Phoenix Palladium at 7:30 pm but were greeted by Rihanna at 3 am for a quick appearance.

Discontent was high as many believed the wait was not worth the experience of a "quick" visit. In a fierce backlash, some influencers posted AI-generated images of themselves with Rihanna on social media, depicting a different outcome, and went viral.

This incident spread virally and attracted memes and criticisms, with some fans supporting the celebrity's packed schedule and others decrying her unpunctuality. Rihanna's India trip, including her meeting with the Ambanis, remains in the headlines, despite the delay. An intriguing blend of style, spectacle, and social media has further raised the profile of her Fenty venture in India.