Shah Rukh Khan Beats Virat Kohli to Become India’s Most Valuable Celebrity with Massive Brand Value!

Story Content

Bollywood superstar Shah Rukh Khan has been named India’s most valuable celebrity brand, overtaking cricketer Virat Kohli in the latest Kroll Celebrity Brand Valuation report. SRK’s brand value stands at $177.9 million (approximately Rs 1,691 crore) for 2025.

Kohli, who held the top position previously, has slipped to third place with $158.4 million. Ranveer Singh secured the second spot with $162.9 million. The rankings are based on endorsement portfolios, social media influence and overall brand equity.

Despite not releasing a major film since Dunki, SRK’s enduring popularity and strong consumer trust have helped him reclaim the top position. The combined brand value of India’s top 25 celebrities is estimated at nearly $2 billion. Other names in the top 10 include Sachin Tendulkar, MS Dhoni, Alia Bhatt and Deepika Padukone. The report highlights the continued commercial power of India’s biggest entertainment and sports icons.