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In a bid to avoid a major clash in the box office, Yash Raj Films (YRF) has released specific instructions for theatres ahead of the release of its highly controversial film with similarly high-stakes Alpha (featuring Alia Bhatt and Sharvari) and Akshay Kumar's Welcome to the jungle. The transition is designed to ensure a fair distribution of screens and easy operations while in the festive release window.
The rules cover minimum show allocations, revenue sharing agreements, and the prohibition on special privileges, among other things, according to sources. With its impressive distribution muscle, YRF isn't playing any of the games in what will be undoubtedly one of the biggest battles of 2026.
Both Alpha, billed as a YRF Woman-led action thriller in the YRF spy universe, and the multi-starrer Welcome to the Jungle is a high-budget entertainer targeting the same audience. The industry expects to see a lot of competition for screens in the multiplexes.
The guidance highlights YRF's commitment to protecting their releases while keeping industry connections. The exact release date and number of screens could make all the difference in deciding the winner of this epic Bollywood competition.




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