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Royal Challengers Bengaluru (RCB) has been sold to a high-profile consortium headed by the Aditya Birla Group at 100 percent in an all-cash deal amounting to 1,680 crore rupees (1.78 billion dollars) to United Spirits Limited (USL), a unit of Diageo. Other members of the consortium are the Times of India Group; Bolt Ventures, created by David Blitzer; and the perpetual private equity strategy (BXPE) by Blackstone.

The blockbuster team includes the IPL men's side as well as the Women's Premier League (WPL). It is the highest sale in the history of IPL franchises and is by far higher than the previous record.

Aryaman Vikram Birla, a director of Aditya Birla Group, will be the new chairman of RCB, with Satyan Gajwani of Times of India Group as the vice-chairman. The arrangement will see approvals of the BCCI, the Competition Commission of India, and other regulators. In a strategy review, United Spirits chose to rid itself of non-core assets. The new owners are likely to provide a better commercial push and internationalization of the RCB brand after the IPL season 2026. It signifies the incredible popularity of the IPL ecosystem and the potential of high revenues through this huge valuation.