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Prime Minister Narendra Modi’s candid late-night reel addressing the NEET paper leak controversy has delivered a massive boost to his Instagram following. Reports indicate he gained around 1 to 1.1 million new followers overnight after the short, Gen Z-style selfie video went viral.

In the informal vertical video, Modi spoke directly into the front camera, assuring students of strict action, including fast-track courts against those involved in exam malpractices. The reel amassed hundreds of millions of views within hours and sparked widespread engagement across platforms.

The sudden surge pushed his Instagram follower count past the 100-million mark in some estimates. Observers attribute the rapid growth to the video’s authentic tone, midnight timing when youth are active online, and the high public interest in the ongoing education and protest issues. The development underscores the growing power of short-form content in political communication.